Sunday, January 11, 2009

Campaign for Real Beauty

A sketch done lately after watching a special on anorexia and bulimia. It terrifies me how common it's becoming. I really admire Dove for their Campaign for Real Beauty, but I feel it's not enough.

I read an article that discussed the Campaign, and how Dove is actually taking a hit in the market for it. Yes, watching a commercial with real women lifts self esteem, but women are not buying their products. Women are still more inclined to buy the products with the over photoshopped thin women in the ad. Why? Because we STILL want that "perfect" body. Why would buy something that advertises what we already are?

The change needs to come from us. We need to love ourselves, before the corporations start selling to us. But if we're so stuck on the ads they sell us, how are we to change our views? It's another circle we'll have to break.

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